Barcelona, Spain

Gala Vinter

Ovexe.
Learning Management System (LMS) Redesign. Student-Centered Concept

For: Ovexe Business School, 2025

Focus: User Research, Data Analysis & Insights, Speculative Design, Expressive UX, UI, Product Design, Mobile First

Role: Initiator, Researcher, Product Designer

Situation

The Ovexe Business School provides a world-class business education in vibrant, global cities and online, connecting students with real-world learning and industry leaders.

Despite its essential role, the LMS felt unintuitive and outdated, and often slowed students down.

So, through personal experience and by asking and observing others, I uncovered the LMS shortcomings:

Overall Student Satisfaction Score /5

1.64

I often feel frustrated when trying to use the current LMS.

The LMS feels outdated compared to other digital tools I use.

I waste time searching for information that should be easy to locate.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Task

The objective was to rethink the LMS using a speculative design approach to create a tool that is faster, clearer, more intuitive, and better aligned with the real priorities of students.

Action

User Research
I documented my own struggles while using the LMS and casually observed students as they navigated it identifying common challenges, confusion points, and inefficiencies:

Overall Student Satisfaction Score /5

3.05

I find uploading assignments on the LMS unnecessarily complicated.

Viewing my attendance is confusing or difficult to find.

Navigating between courses is confusing or unintuitive.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Observation
Through informal observation and conversations with students, I identified key friction points not directly tied to the LMS, but to the overall study process and how students access essential information:

“I rarely remember course titles, I recall professor names and class days instead.”
Dominica

“I usually just ask someone what the assignment is and when it’s due, I barely check the system.”
Jacob

“I never remember the classroom, I just ask in the WhatsApp group every time.”
Helen

Layouts Building
I created wireframes and prototypes for new layouts that prioritized clarity and ease, placing the true priorities of students at the forefront. I also incorporated speculative features designed to anticipate their needs.

Prototype

Key Final Screens
I shared prototypes with the students, iterating based on their feedback to ensure that the changes effectively addressed real needs, and then designed the final, ready-to-dev screens.

Index Page

Attendance

Campus Location

Assignment Submission Point

Result

Students responded positively to the redesign, noting how quickly they could orient themselves and complete tasks. Many said it finally felt like the LMS was built with students in mind.

Overall Student Satisfaction Score /5

4.72

Key academic elements are surfaced with clarity and purpose.

Essential functions I use most, like attendance, contacts, and assignments, are accessible at a glance now.

The redesigned interface is visually clean and significantly easier to use.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

The final concept is a reimagined LMS experience built around student needs. Key improvements included:

1. Faster access to a key aspect of the learning process within an LMS.
2. Clear, ultra-simplified navigation with a single layer.
3. Visual distractions are minimized.
4. Speculative design elements help users utilize secondary functions effectively.

The project not only demonstrated the value of user-centered design but also showed how being close to the problem can lead to more meaningful, empathetic solutions.

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